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Yale Law Journal - Amazon’s Antitrust Paradox
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A brief introduction to the world of philosophy. The concept of meaning, purpose of life may be boring to some but it can be interesting if your seeking a better understanding of our existence in this galaxy with the words of great thinkers such as Plato, Aristotle, Imannual Kant, Hegel and others as references.
The explanation to the concept of causation is something that I can't agree on. At the page 44, contemporary philosopher Ted Honderich gave an simple example of fire. In his first letter to shareholders, Bezos wrote:. We believe that a fundamental measure of our success will be the shareholder value we create over the long term.
This value will be a direct result of our ability to extend and solidify our current market leadership position. We first measure ourselves in terms of the metrics most indicative of our market leadership: customer and revenue growth, the degree to which our customers continue to purchase from us on a repeat basis, and the strength of our brand. We have invested and will continue to invest aggressively to expand and leverage our customer base, brand, and infrastructure as we move to establish an enduring franchise. To achieve scale, the company prioritized growth. And, by many measures, Amazon has succeeded.
Stand up, Speak out: The Practice and Ethics of Public Speaking
Its year-on-year revenue growth far outpaces that of other online retailers. As with its other ventures, Amazon lost money on Prime to gain buy-in. As a result, Amazon Prime users are both more likely to buy on its platform and less likely to shop elsewhere. Non-Prime members, meanwhile, are eight times more likely than Prime members to shop between both Amazon and Target in the same session. It may, however, also reveal the general stickiness of online shopping patterns. But in several key ways, Amazon has achieved its position through deeply cutting prices and investing heavily in growing its operations—both at the expense of profits.
The fact that Amazon has been willing to forego profits for growth undercuts a central premise of contemporary predatory pricing doctrine, which assumes that predation is irrational precisely because firms prioritize profits over growth. The retailers that compete with it to sell goods may also use its delivery services, for example, and the media companies that compete with it to produce or market content may also use its platform or cloud infrastructure.
At a basic level this arrangement creates conflicts of interest, given that Amazon is positioned to favor its own products over those of its competitors. Critically, not only has Amazon integrated across select lines of business, but it has also emerged as central infrastructure for the internet economy.
Amazon controls key critical infrastructure for the Internet economy—in ways that are difficult for new entrants to replicate or compete against. By making itself indispensable to e-commerce, Amazon enjoys receiving business from its rivals, even as it competes with them. Moreover, Amazon gleans information from these competitors as a service provider that it may use to gain a further advantage over them as rivals—enabling it to further entrench its dominant position.
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These cases suggest ways in which Amazon may benefit from predatory pricing even if the company does not raise the price of the goods on which it lost money. The other examples, Fulfillment-by-Amazon and Amazon Marketplace, demonstrate how Amazon has become an infrastructure company, both for physical delivery and e-commerce, and how this vertical integration implicates market competition. These cases highlight how Amazon can use its role as an infrastructure provider to benefit its other lines of business. Amazon entered the e-book market by pricing bestsellers below cost.
Additionally, analyzing the issues raised in this case suggests that Amazon could recoup its losses through means not captured by current antitrust analysis. In late , Amazon rolled out the Kindle, its e-reading device, and launched a new e-book library. In , the DOJ sued the publishers and Apple for colluding to raise e-book prices.